Thursday 3 November 2011

Safely tweet whilst driving on the M6 - Social Media to take the next step!

Over the past few years the usuage levels of both Twitter and Facebook have increased at an exceptional rate. Facebook numbers reached a new record in 2011 with over 500 million people being registered. Twitter is expanding on a similar scale with over  140 million tweets being sent per day.

Currently many motorists, especially young motorists, are continually picking up their phone to check Facebook and Twitter whilst driving- this is not safe!

It is therefore not surprising to find that technology companies are now talking about installing a new and exciting technology for motorists - web connected entertainment.  And yes, this means that motorists would have access to Facebook and Twitter while they are driving! So lets picture the scene: you’ve just got  back from a fab holiday and you’re now just about to embark on the dreaded car journey home in the pouring rain. You haven’t had any contact with your friends and family all week and are dying to find out all the recent gossip that you've missed out on! I know what you’re all thinking, “Facebook and Twitter installed in my car-what a great idea!”.

So how would it all work? ADAS (Advanced Driver Assistance System) would all work within a type of cloud platform and absolutely everything would be stored within the car itself with all the necessary controls being stored on the steering wheel!

But wait, while this may all sound very snazzy there is major concern behind the technology, especially with the increasing number of youngsters now behind the wheel. It has been argued that the installation of this new technology could potentially cause further distraction and accidents on the road.

Rick Kreifeldt, vice president of innovation and research at Harman supports the new technology and argues that the technology would not be distracting and that it is actually no different to listening to the radio whilst driving.  He claims that instead this technology will get rid of any distractions and dangerous driving behavior seeing as the mobile technology is actually integrated into the car, unlike with smartphones or MP3 players.

Motorists today need to bear in mind that while this new technology is an innovative new invention that no doubt will be a big hit in the UK, it’s also paramount that when installed, motorists still give the road their full attention whilst driving in order to reduce the risk of accident! So when you’re embarking on that long boring journey home from the airport, its vital that you stay alert! Furthermore, make sure you’re fully covered. This way, motorists will be able to catch up on all the latest news and gossip safely.

Don’t be your own worst enemy, make sure you’re covered! If you’re a driver, new or old looking for an excellent quote on your car insurance, visit eCar - an online insurance provider that will let you manage your car insurance at a time convinient for you. Alternatively, get yourself down to Top Gear Live at the NEC Birmingham 11-13th November and visit the eInsurance Group exhibition stand S3 for further information on excellent insurance quotes.

Honesty is our best policy and at eCar we believe that honest drivers who tell the truth on their applications should not have to pay for the cheats that don't! eCar is promoting its Truth or Dare campaign at TGL 2011 to encourage honesty amongst drivers when applying for a quote.  Furthermore, come along and visit the ‘Truth Booth’ to confess to a little secret and be in with the chance of winning a brand new iPad2! So what are you waiting for? On your marks, get set, CONFESS!

Visit eInsurance Group for your insurance needs.

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