Wednesday 9 March 2011

Ford to launch ‘Talking Car’ in UK in 2012

Well, can you believe it? Ford has announced it is launching a car that can ‘talk’ to its drivers, reports have claimed.
Ford’s exciting new SyncCar Communication system will enable two-way conversation and recognise 19 languages, regional dialects, and 10,000 commands. It will answer questions like, ‘Where is the nearest petrol station?’ and even the dreaded ‘are we nearly there yet?’ (a silent 'hurrah' from parents everywhere!).
Bill Ford, Executive Chair of the Ford Motor Company, said, ‘We are going to build smart cars, but we also need to build smart roads, smart parking, smart public transportation systems and more.
‘Imagine a car that could communicate with a parking garage?
‘While pulling out of the driveway, the car could reserve a parking spot at its final destination, saving time and fuel by eliminating the need to hunt down parking.’
SyncCar could even pinpoint the exact location of your vehicle and call the emergency service for help in the event of an accident. Such technology could dramatically affect many areas of the car industry, from vehicle repairs to costs of breakdown cover.
And what of insurance costs? We asked our very own Alan Sanderson, CEO of eInsurance Group, for his thoughts and he said, ‘The potential of SyncCar technology is very interesting. After all, if cars were able to talk to each other on the road, this could potentially eliminate human error in driving and reduce the number of accidents.
‘This in turn, could affect average insurance premiums, but the technology would have to have a dramatic impact on the industry, and be applied to all cars, for this to be the case.’
The car is expected to launch in the UK in 2012 and could be coming to a street near you!

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